The First  World Record Attempt | Extreme Excellence World Records:
Representing Most Impact-driven Leaders From 50+ Countries, Answering One Question in a Video Interview  

ACHIEVED

#ceoworldrecord


Yvette Watson, Founder, The 2B Collective (Netherlands)

About The 2B Collective

We love our world. We create new concepts that turn supply chain around to make it valuable not only today but for the future. We believe in the power of the collective and learning by doing. 

Our future is created today. It is built from small steps you, me, everyone take each day. Our mission is to reach 2bn people by 2030 and shift the mindset. Everyone is important and responsible for living more sustainable live and contributing to the future proof system.

We believe that we can accelerate to a circular economy and make a difference through mindset shift and smart, collaborative and fun work, where everyone understands how to preserve value and why it is so important. We use the power of crowd and gamification to activate the transition to a sustainable society.

"What is your most significant ritual that allows you to stay fully anchored to the BIGGER purpose; allowing to lead beyond hierarchy purpose & ego?"

  •  First, we align within a team on our big audacious goal. And together we break it down to yearly, quarterly, monthly, weekly and daily milestones and actions. We know how each of us contribute towards our big goal every day.   
  • We have accountability  meetings every morning to reflect what has been done, what are the most important thing to be done and what help is needed. 
  • ​You have to make yourself ready to bring the best out of you. Every day.


After breaking the first world record #ceoworldrecord:

"HOW IS THE WORLD BETTER OFF BECAUSE 
YOUR COMPANY IS IN IT?" 

we continue our mission to rewrite the narrative tolerating business growth at any costs in the boardrooms, leadership teams and ecosystems.
  
We are inviting all future makers who are seeking unprecedented progress inside-out to embrace practices brave and vulnerable leaders do to stay fully anchored to their audacious impact and lead.
 
Beyond hierarchy.

Beyond sustainability.

Beyond AI.

After breaking the first world record #ceoworldrecord:

"HOW IS THE WORLD BETTER OFF BECAUSE 
YOUR COMPANY IS IN IT?" 


We continue our mission to rewrite the narrative tolerating business growth at any cost in the boardrooms, leadership teams and ecosystems. 

We are inviting all future makers who are seeking unprecedented progress inside-out to embrace practices brave and vulnerable leaders do to stay fully anchored to their audacious impact and lead.
 
Beyond hierarchy.

Beyond sustainability.

Beyond AI.


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