The First  World Record Attempt | Extreme Excellence World Records:
Representing Most Impact-driven Leaders From 50+ Countries, Answering One Question in a Video Interview  

ACHIEVED

#ceoworldrecord


Andreas Flodström, Founder & CEO of Beetroot (Ukraine)

About Beetroot

We collected good people to do good things, and our impact scaled as tech-ecosystem. 

Engaging more people in tech and improving the standard of living in small and midsize cities is one of our top priorities. We build dedicated teams and software solutions that create an impact – for your business and the world.

Impact is so multidimensional - it starts from decision what clients you are serving, what people are you working with. By solving global challenges, you are changing someone's life somewhere in a small village. And you shall remember this. 

Company's structure: decentralized. Team: 500+

"What is your most significant ritual that allows you to stay fully anchored to the BIGGER purpose; allowing to lead beyond hierarchy purpose & ego?"

  • ​Culture of impact-oriented people and decentralized decision power enabled us to support each other and move forward as a community and as a company even during the war.
  • ​Properly onboard new team member. Explain the interactions of their role and the impact of the decisions for the whole. 
  • Share financial situation, be transparent and teach teams to impact wealth themselves.
  • Nourish the feedback culture in your team. Be open to give and accept.


After breaking the first world record #ceoworldrecord:

"HOW IS THE WORLD BETTER OFF BECAUSE 
YOUR COMPANY IS IN IT?" 

we continue our mission to rewrite the narrative tolerating business growth at any costs in the boardrooms, leadership teams and ecosystems.
  
We are inviting all future makers who are seeking unprecedented progress inside-out to embrace practices brave and vulnerable leaders do to stay fully anchored to their audacious impact and lead.
 
Beyond hierarchy.

Beyond sustainability.

Beyond AI.

After breaking the first world record #ceoworldrecord:

"HOW IS THE WORLD BETTER OFF BECAUSE 
YOUR COMPANY IS IN IT?" 


We continue our mission to rewrite the narrative tolerating business growth at any cost in the boardrooms, leadership teams and ecosystems. 

We are inviting all future makers who are seeking unprecedented progress inside-out to embrace practices brave and vulnerable leaders do to stay fully anchored to their audacious impact and lead.
 
Beyond hierarchy.

Beyond sustainability.

Beyond AI.


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